Goodbye Powerpoint, hello L7.

As soon as you land on on our homepage, you can tell that an enormous amount of thought has gone into every single element. Just consider the slogan. “All hands on deck” plays in so many ways; not only is it an instantly recognizable idiom, but it also evokes both the spirit of collaboration—a central feature of L7—and the technobabble of the “all hands meetings”. Finally, the “deck” is a clever reference to the presentation deck. A gold star to whomever came up with that!

The UI designers at L7’s site do a great job of walking the user through an example of what their journey would be like if they were actually using the application. They’ve struck a good balance between clean and comprehensive, avoiding clutter but ensuring the primary product features are covered, so that the site itself really gets out of the way.